[BR] Marketing Reporting Widgets
Overview
The Marketing Reporting Widgets include:
Report | Type | Data Source |
|---|---|---|
Customer Report | Data Table | Zuum Admin, Google Analytics |
Awareness | List | Google Analytics, Rollworks |
Consideration | List | Google Analytics, Rollworks |
Lead Conversion | List | Google Analytics, Rollworks, Sprout Social |
1. Customer Report
The Customer Report is a data table that displays a list of all of the brokerage’s customers, along with data about frequency of app usage.
Widget Info:
Widget Size: 2 x 2
Widget Title: “Customer Report”
This report does not use the time interval selectors.
Table Data:
Columns:
Customer
Product
Which product the customer uses (Shipper Light, Shipper Pro, Digital Freight Marketplace (DFM), etc.)
App Used
The total number of times that the customer (all users) has used the app
Shipments/30 days
The average number of times that the customer booked a shipment per 30 days
Load Count
The total number of loads that the customer has booked
Number of rows: 15
The table has pagination
Filters:
This widget has a text search filter that allows the user to search for a customer
Other Data:
This Widget includes a count of all customers at the top.
2. Awareness Report
The Awareness report displays marketing KPIs that are derived from Google Analytics and Rollworks.
Widget Info:
Widget Size: 2 x 1
Widget Title: “Awareness”
Data:
This report includes the following KPIs:
KPI | Data Source (JCeenshuistra, Malene Therkelsen) |
|---|---|
Impressions | |
Visits | |
Visitors | |
Page Views | |
Organic | |
Click Through Ratio (CTR) | |
Cost Per Engagement (CPE) | |
Cost Per Visit (CPV) |
3. Consideration Report
The Consideration report displays marketing KPIs that are derived from Google Analytics and Rollworks.
Widget Info:
Widget Size: 2 x 1
Widget Title: “Consideration”
Data:
This report includes the following KPIs:
KPI | Data Source (JCeenshuistra Malene Therkelsen) |
|---|---|
Cost Per Link Click (CPLC) | |
Session Time | |
Bounce Rate | |
Exit % |
4. Lead Conversion Report
The Lead Conversion report displays marketing KPIs that are derived from Google Analytics, Rollworks, and Sprout Social.
Widget Info:
Widget Size: 2 x 1
Widget Title: “Lead Conversion”
Data:
This report includes the following KPIs:
KPI | Data Source (JCeenshuistra Malene Therkelsen) |
|---|---|
Form Fills | |
Collateral Downloads | |
Organic Social Engagement | |
Cost Per Lead Acquired |
Reports 2, 3, and 4 all include the Time Interval Selectors.