[BR] Marketing Reporting Widgets

Overview

The Marketing Reporting Widgets include:

Report

Type

Data Source

Customer Report

Data Table

Zuum Admin, Google Analytics

Awareness

List

Google Analytics, Rollworks

Consideration

List

Google Analytics, Rollworks

Lead Conversion

List

Google Analytics, Rollworks, Sprout Social

1. Customer Report

The Customer Report is a data table that displays a list of all of the brokerage’s customers, along with data about frequency of app usage.

Widget Info:

Widget Size: 2 x 2

Widget Title: “Customer Report”

This report does not use the time interval selectors.

Table Data:

Columns:

  • Customer

  • Product

    • Which product the customer uses (Shipper Light, Shipper Pro, Digital Freight Marketplace (DFM), etc.)

  • App Used

    • The total number of times that the customer (all users) has used the app

  • Shipments/30 days

    • The average number of times that the customer booked a shipment per 30 days

  • Load Count

    • The total number of loads that the customer has booked

Number of rows: 15

The table has pagination

Filters:

This widget has a text search filter that allows the user to search for a customer

Other Data:

This Widget includes a count of all customers at the top.

2. Awareness Report

The Awareness report displays marketing KPIs that are derived from Google Analytics and Rollworks.

Widget Info:

Widget Size: 2 x 1

Widget Title: “Awareness”

Data:

This report includes the following KPIs:

KPI

Data Source (JCeenshuistra, Malene Therkelsen)

Impressions

Visits

Visitors

Page Views

Organic

Click Through Ratio (CTR)

Cost Per Engagement (CPE)

Cost Per Visit (CPV)

3. Consideration Report

The Consideration report displays marketing KPIs that are derived from Google Analytics and Rollworks.

Widget Info:

Widget Size: 2 x 1

Widget Title: “Consideration”

Data:

This report includes the following KPIs:

KPI

Data Source (JCeenshuistra Malene Therkelsen)

Cost Per Link Click (CPLC)

Session Time

Bounce Rate

Exit %

4. Lead Conversion Report

The Lead Conversion report displays marketing KPIs that are derived from Google Analytics, Rollworks, and Sprout Social.

Widget Info:

Widget Size: 2 x 1

Widget Title: “Lead Conversion”

Data:

This report includes the following KPIs:

KPI

Data Source (JCeenshuistra Malene Therkelsen)

Form Fills

Collateral Downloads

Organic Social Engagement

Cost Per Lead Acquired

Reports 2, 3, and 4 all include the Time Interval Selectors.