FreightWaves Reports: ZUUM ‘Unites and Defragments’ Digital Logistics

ZUUM Transportation announced a second round of seed funding at $8.58 million as the industry rush to automate and streamline freight processes continues unabated.

Linda Baker, Senior Environment and Technology Reporter of FreightWaves, interviewed our COO & Co-Founder, Matt Tabatabai, about the future of transportation.

The ZUUM story began in 2016. A digital marketplace connecting shippers and carriers was launched first, followed by a broker-in-a-box solution that allows freight brokers to automate and scale. The modules are now part of the first logistics super platform: A comprehensive platform that includes a shipper transportation management system (TMS), broker software, carrier TMS and mobile driver app.

ZUUM Leadership

While many of the new logistics technology entrants originate in Silicon Valley — and don’t necessarily understand the complexity or the relationship-based nature of moving freight — ZUUM’s executive team has deep roots in logistics as well as in technology development. That combination has informed ZUUM’s collaborative approach to freight and freight technology.

An example of the “connect and streamline” approach is the company’s broker-in-a-box solution, which is designed to help freight brokers who feel threatened by technology. The solution allows traditional freight brokers to digitize and automate their business. Replacing time-consuming manual check-calls, tasks and customer updates with automated notifications maximizes productivity and frees up time.

Accelerating Logistics Innovation

Today, the company has launched seven products on its logistics super platform, enabling freight matching, automated bidding, dispatch, track and trace, workflow automation, digital document management, accounting & payment integration, as well as predictive reports and analytics.

ZUUM is currently automating freight for 235 active customers, including several Fortune 500 companies, and 20,000 carriers on its network. This success is supported through strategic partnerships with investors and other organizations in transportation. 

ZUUM’s latest fundraising round included participation from logistics companies such as Estes Express Lines, BNSF Logistics and Estes Forwarding, as well as SAIC Ventures and Holman Growth Ventures.

“Partnering and collaborating with shippers, brokers, carriers and drivers is our business model,” Says Matt Tabatabai, Co-founder and COO of ZUUM. “We create value by connecting and defragmenting - not by replacing American jobs.” 

ZUUM is accelerating logistics innovation. The raised funds are used for faster growth through sales and marketing, while also developing more features on the technology platform. 

Read full article at FreightWaves.com.