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From Paper to Platform: What Global and Domestic Logistics Technology Ecosystems Can Learn From One Another with Eric Johnson

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

Senior Technology Editor of The  Journal of Commerce, Eric Johnson leads coverage and analysis of technology’s impact on global logistics and trade. He shared some of his insight on what global and domestic logistics technology ecosystems can learn from one another during our webinar. He also regularly reports on how shippers, carriers across all modes, and logistics companies use software, as well as new concepts impacting core freight transportation processes like procurement, execution, visibility, and payment.

The transportation and logistics industry is deeply fragmented; solutions often specialize in modes of transportation and by domestic or international markets. There’s a growing demand for a single solution that caters to all modes and the market is looking to the tech sector to bridge the gap. Johnson states that a majority of the existing systems excel in a specific mode and that new software solutions perpetuate the divide between international and domestic solutions.

If we examine the geographic location of “logtech” innovation globally, we can see that logistics technology startups emerge near major ports. This is primarily due to the fact that these tech  ecosystems are built around the problems that occur in major port gateways.

In the US, innovation is much more dispersed. After companies adapted to remote work environments due to COVID, location  became less of a priority for startups. This has spurred increased economic growth to more regions outside of the typical innovation centers.

In the end, while location may seem increasingly less important in a post-COVID world, it may in fact determine your company’s long term success. Access to talent, domain expertise, and potential end users will be critical to achieving lasting growth. Logistics technology startups should consider that these key elements may be even more crucial than proximity to potential capital investment.

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Blog Events Supply Chain Expertise

From Paper to Platform: The Effects of Digitization on Supply Chain Management with Matthew Waller

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

We can all agree that 2020 threw all industries and professions into a frenzy. Matthew A. Waller is the Dean of the Sam M. Walton College of Business at the University of Arkansas. He also joined our webinar,  From Paper to Platform to share some of his insight on how manufacturers reacted to the global disruption and what kind of approach they should take in terms of tech adoption.

First, he highlighted that many enterprise companies had digitization plans in place prior to lockdowns. As events unfolded, companies needed to quickly come up with solutions to minimize disruptions within their supply chains. These circumstances accelerated the digitization roadmaps. Dean Waller categorizes these projects as “forced experiments.”

He mentions how most supply chain leaders tend to establish standardized processes and then search for technology that complement processes that are in place. However, this is inefficient. Dean Waller recommends companies to evaluate available technologies first, and design their processes accordingly. This ensures that companies are utilizing tools that are best-in-class and that processes are fully optimized.

Dean Waller also looks at the effects of digitization on supply chain management from the perspective of a tech company. He advises tech companies that focus on a single segment of the supply chain still need to consider the shipper’s total cost. By doing so, these tech companies can better understand and position their capabilities and benefits in front of shippers.

Lastly, he also finds it important to note that studies suggest shippers are currently not balancing their freight expenditures in the most cost effective way. Therefore, technologies that enable shippers to better manage their shipping costs will prove to be the most successful.

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Blog Events Supply Chain Expertise

How to Leverage Technology to Meet Your Sustainability Goals

The transportation industry is the largest contributor of greenhouse gas emissions in the United States. As companies launch internal sustainability initiatives, many forget that that road to sustainability remains a collaborative effort. For Earth Day this year, our CEO, Mustafa Azizi sat down with FreightWaves’ Kevin Hill for their “Put That Coffee Down” segment during the Net-Zero Carbon Summit to share how our technology helps companies measure and reduce their impact on the environment. 

First, Azizi introduces Project 72, specifically highlighting our Heal-O-Zone initiative & Corporate Responsibility efforts. Next, he shares examples of how ZUUM provides tools for all parties to monitor and manage their carbon footprint. For example, BEYOND TMS (our transportation management system for shippers) displays carbon emission hostposts based on their uploaded lane data. Carriers have access to our Backhaul Finder as a means to mitigate deadheading.

As freight technology companies race to develop a definitive solution for empty miles, Azizi expresses the necessary approach comes from the collective participation of all industry players. Enterprise shippers are already investigating how they can combine their lanes to reduce empty miles. 

In a perfect world, all shipper lanes would be aggregated and shared with all carriers to be organized and priced accurately, closing gaps in efficiency. However, the industry seems to be hesitant towards this type of concerted effort as it has the potential to create conflicts of interest among shippers. In an effort to dissipate this concern, we at ZUUM aim to lead by example and have therefore shared our technology with shippers, brokers, and carriers. Our goal is to unite all parties on one connected platform to drive greater efficiency for all.

Watch the video to learn about what’s next for ZUUM.

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From Paper to Platform: Venture Capitalist Panel

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

For our VC Panel, Taylor Oliver, the Supply Chain Fund Coordinator of Plug and Play moderated a discussion between Mike Zayonc, Founder of Plug and Play Supply Chain; Justin Young, Investment Manager of Prologis Ventures; Vince Monteparte, Venture Partner of Sway Ventures; and Jim Ferry, Vice President of Volition Capital about their outlook on the state of venture capital in the supply chain industry and their approach to working with their portfolio companies.

First they deliberated whether the increase in the number of SPAC (special purpose acquisition companies) deals had some staying power. Next, each panelist shared some key characteristics they saw across successful Series A companies. Young mentioned his team focused on evaluating product-market fit and whether there is a clear implementation process to achieve ROI; he uses this assessment for all venture-backed companies. Monteparte pointed out that some of the most successful companies he worked with embodied a clear strategy from the beginning. Zayonc shared his insight on why Plug and Play has invested in ZUUM,  noting executive team dynamics and their ability to convert corporate partners into customers.

Afterwards, Oliver asked the panelists how they split their time between working with their portfolio companies and sourcing potential investments. While most mentioned they rely on the expertise of their in-house analysts, the group as a whole recognized dispersing their time among the whole ecosystems equally results in having a comprehensive understanding of the market.

To close the discussion out, our moderator gave our speakers the opportunity to pitch themselves on why startups should work with their investment firms.

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From Paper to Platform: What the Supply Chain Industry Can Learn From Growth Hacking with Sean Ellis

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

Author of Hacking Growth, Sean Ellis took a moment out of his day to share how companies can rethink growth. Oftentimes, when businesses think of growth, they think of revenue growth. However, the concept of growth hacking is based on delivering more value for your customers.

He shares a few examples of companies who have incorporated growth hacking into their corporate strategy; a commonality among these companies is that they have also notably disrupted traditional industries. 

So how exactly does a company drive growth? Ellis shares that companies should be looking to make an impact on their customers’ lives. The first step is to view each area of your operation as an opportunity for improvement and run rapid experiments. By integrating the initiatives that have made minor improvements, companies are  positioning themselves for sustainable growth.

Ellis also advises companies to assign a North Star Metric to a KPI that truly equates to delivering more value for your customers. He warns that while revenue can be utilized as a North Star Meric, if your team focuses on growing revenue instead of value, it’s likely your revenue growth will crash as it is not sustainable. 

The last thing to keep in mind is that companies can apply growth experiments across all stages of the customer journey, not just in customer acquisition.

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From Paper to Platform: Fireside Chat with Saeed Amidi

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

For our first fireside chat, ZUUM’s COO,  Matt Tabatabai sat down with the Founder and CEO of Plug and Play Ventures, Saeed Amidid. They covered a range of topics from how Amidi got started in the tech industry to what his vision is for the future of Plug and Play.

For  those who are unfamiliar with Amidi’s story, his journey into the investment space began with a building he rented out for commercial space. One tenant in particular offered to pay several month’s rent in advance if Amidi would be willing to invest in his startup. That tenet was Peter Thiel, Founder of Paypal. Former tenants also included early-stage startups like Google, Logitech, and Danger.

Amidi has had the opportunity to meet and work with ambitious entrepreneurs worldwide. He aims to connect and expand their reach globally to help further their success. 

Prior to the pandemic, Plug and Play’s global offices were hosting in-person events on a regular basis. As lockdowns went into effect, the company needed to adapt quickly. Shortly  after, they moved all their events online. He noticed that their virtual events gained global attention and grew attendance by ten folds.

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From Paper to Platform: Industry Challenges Panel

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

During the Industry Challenges Panel, ZUUM’s Vice President of Business Development, Chris Lee led a discussion with Pat Martin, Vice President of Corporate Sales & Strategic Planning at Estes Express Lines; Dan White, Vice President of Strategic Initiatives at Coca-Cola; Robert Sutton, Executive Vice President of Innovation at BNSF Logistics; and Michael Ahmed, Chief Operating Officer of The Gorilla Glue Company. The industry leaders examined the barriers to tech adoption and explored opportunities for collaboration.

First they each shared their primary considerations for rolling out new technologies within their respective organizations. Ahmed expressed his focus on available resources, expected ROI, and anticipated adoption through his organization; the other panellists resounded in agreement. Sutton mentioned he also places an emphasis on measuring the ease implementation and the amount of time it takes to begin seeing ROI. Martin chimed in to acknowledge while there are a number of factors that go into evaluating such initiatives, it’s most important that the piece of technology addresses your core pain point.

During the second half of the discussion, the panellists reflected on the benefits and drawbacks of working from home. One panellist noted they had become much more productive since their team reduced the number of meetings their organization had, therefore giving him more time to focus on individual tasks. However, they all admitted they missed the daily interactions of an office environment.

In conclusion, while each organization will continue to pursue their strategic goals, it is difficult to ignore the interconnectedness between their operations and supply chains.  To break down the information silos that legacy processes have created, corporations and industry leaders need to come together to develop solutions that are beneficial to all stakeholders.

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From Paper to Platform: VC Investment in Supply Chain & Logistics with Craig Fuller

ZUUM Transportation hosted the webinar, From Paper to Platform: Adopting Logistics Technology Through Collaboration & Partnerships on March 11th, 2021 where they invited industry experts, venture capitalists, executives, and founders to share their insight. Watch the full recording on-demand here.

Following the opening remarks by Mustafa Azizi was founder and CEO of FrieghtWaves, Craig Fuller. He stopped by to share what he believes the future holds for the logistics industry. FrieghtWaves is the No.1 source for media and market analytics in the global freight industry.

There’s no arguing that the global pandemic emphasized the critical role of transportation and logistics in the economy. The unanticipated disruption revealed gaps in efficiency, making the industry ripe for innovation — and VC investment.

Fuller notes the level of investment going into the supply chain and logistics industry is unprecedented. While many incumbents are skeptical of the sustainability of the sheer volume of investments, he counters the suggestion of a growing tech bubble by referencing the origination of the fintech sector.

The next decade in logistics will be categorized by critical masses of acceleration and capital.

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Blog Events Supply Chain Expertise

From Paper to Platform Webinar Wrap Up

If you’ve had the chance to join one of ZUUM’s live webinars, you know they are always filled with energy, insight, and engaging conversation. The event took place on March 11th and was titled, From Paper to Platform: Adopting Logistics Technology through Collaboration and Partnerships, was no different.

Making time to tune into live webinars can be difficult; things come up all the time. That’s why we’ve made our webinar available for on-demand viewing here.

To kick things off, our very own CEO, Mustafa Azizi and COO, Matt Tabatabai opened the event. 

During the Future of Trucking Virtual Event, we found that embracing coopetition could be key in solving the fragmentation that exists in the logistics industry.

Watch the Future of Trucking highlights reel here.

VC Investment in Supply Chain & Logistics

Our first speaker, Craig Fuller from FrieghtWaves discussed VC Investment in Supply Chain and Logistics and compared the renaissance occurring in supply chain technology to the early days of the fintech industry.

Fireside Chat with Saeed Amidi

Next, Matt sat down with Saeed Amidi from Plug and Play Ventures to reflect on his investments and his vision for the logistics tech space.

What the Supply Chain Industry Can Learn From Growth Hacking

Afterwards, Sean Ellis, the author of the book Hacking Growth stopped by to demonstrate how companies can embody the notions of growth throughout their organizations.

Venture Capitalist Panel

For our first discussion, Taylor Oliver from Plug and Play invited Volition’s Jim Ferry, Prologis Ventures’ Justin Young, Sway Ventures’ Vince Monteparte, and Plug and Play Ventures’ Mike Zayonc to examine their approach to sourcing potential investments, supporting their portfolio companies, and navigating the current landscape.

The Effects of Digitization on Supply Chain Management

Our VC Panel was followed by Dean Matthew Waller from the University of Arkansas highlighting the number of digitization initiatives that were thrusted into “forced experiments” brought on by the global pandemic.

Industry Challenges Panel

For our second panel discussion, our Vice President of Business Development, Chris Lee led the conversation on the industry’s challenges. Joining him was Robert Sutton from BNSF Logistics, Pat Martin from Estes Express Lines, Dan White from Coca-Cola, and Michael Ahmed from The Gorilla Glue Company where they explored how widespread tech adoption relies heavily on end user experience.

What Global and Domestic Logistics Technology Ecosystems Can Learn From One Another

Next up we had Eric Johnson from Journal of Commerce sharing his insight on what global and domestic logistics technology ecosystems can learn from one another. While the location of a logistics tech firm may seem insignificant in a post-COVID world, the access to talent, domain expertise, and potential end users will be critical to the success of logistics companies.

Solutions Panel

For our final panel discussion, Johnson was joined by Mustafa Azizi from ZUUM Transportation, John Fitzgerald from Project44, Bobby Harris from BlueGrace Logistics, and Kurt Hoppe formerly from General Motors. The panel of tech industry experts analyzed what elements are necessary for tech adoption. They also uncovered how close collaboration among competitors and between shippers, brokers, carriers, and technology providers will be crucial in developing logistics technology solutions for tomorrow.

Achieving Rapid System Integration via LPA (Logistics Process Automation)

To close things out, Tabatabati sat down with Everest’s Kam Hosn to discuss how robotic process automation (RPA) can be applied to supply chain and logistics.

All in all, we had great time hosting this webinar and hope everyone enjoyed tuning in or watching it on-demand.

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Blog Logistics News

ZUUM Transportation Exhibits New Tech at FreightWaves’ Global Supply Chain Week

ZUUM Transportation joined experts across the world of freight and for the FreightWaves Global Supply Chain Week. The 8-day virtual conference featured new technologies, industry leaders and keynote speakers to discuss the biggest topics in the supply chain industry. 

Live Interview with Mustafa Azizi 

On Day 2, attendees had the opportunity to watch Andrew Cox and Seth Holm from the ‘Great Quarter, Guys’ podcast interview our CEO, Mustafa Azizi. He celebrates the strides ZUUM has made since its inception. Focusing on product development that truly solves our customers’ pain points has allowed us to release solutions for shippers, brokers, carriers, and drivers that are both modular and scalable. Azizi also suggests a more cooperative approach to data and capacity aggregation among logistics technology providers. His vision manifests itself in tech partnerships between ZUUM and (what some would  consider) our competitors. As this initiative gains traction, he predicts the industry will evolve into a more productive, efficient, and profitable space for both logistics technology providers and users. 

Rapid-Demo with Matt Tabatabai

On Day 3, our COO, Matt Tabatabai demonstrated how the First Logistics Super Platform optimizes every part of freight management, from planning and decision-making to analysis and reporting. Tabatabai along with others showcased FreightTech needed for future supply chains. What’s especially unique is that ZUUM offers solutions for shippers, brokers, carriers, and drivers on one platform and can be deployed via PaaS or SaaS. We strongly believe the way forward will rely on the freight industry’s ability to collaborate more effectively and efficiently. 

Meet the First Logistics Super Platform

Throughout the event, attendees were able to catch a glimpse of our commercial. 

Connect with ZUUM at our Virtual Booth

We connected with attendees through our virtual booth, where they could learn more about ZUUM and browse our decks and documents.

Ultimately, we had had a great time meeting everyone and sharing all of the exciting news news coming from ZUUM.